Projects

Program management across AI, payments, and platform work at Sprig, Atlassian, UserZoom, Quixey, and PayPal, plus early UX research and design projects at PayPal, eBay, and Intel.

2025 to Present · San Francisco, CA

$9M to $13M ARR

AI Program Charter & Roadmap

Own quarterly/annual AI roadmap planning, driving adoption toward a 65% target while ARR grew from $9M to $13M during the company's shift to an AI-native platform.

3 Agent Pods

Agent Platform Coordination

Coordinate the Design, Field, and Synthesize AI agent programs plus the Sprig MCP connector, managing cross-team dependencies across Design, Engineering, and GTM.

60% to 80% Quality

AI Adoption Dashboard

Built the leadership-facing dashboard tracking AI-enabled revenue. Lifted Langfuse-based AI quality scores while managing AI cost-versus-quality as the program's top risk.

2018 to 2025 · San Francisco, CA

5 PMs / 70 Eng

Program Team Build-Out

Hired and scaled a cross-functional program team of 5 PMs across a 70-engineer team, running the operating cadences and decision forums behind a 2% cross-platform subscription expansion.

5 Workstreams

AI Portfolio Delivery

Coordinated AI Agents, Rovo Chat, AI Summary, AI Feed, Agent Builder, and MCP as concurrent workstreams, driving delivery for Atlassian Team Conferences.

100M+ Users

Trello, OpsGenie & Statuspage M&A

Led program and integration management for Platform and AI capabilities across three acquisitions, reaching 100M+ end users.

90% Quality Score

AI Quality Program

Owned the AI Quality plan across engineering and design, driving 17% engagement growth and a 90% AI quality benchmark through a 100+ test experimentation system.

~70% Margin

AI Monetization Program

Owned budget and resource allocation across four AI monetization phases against a ~70% AI gross margin target with Finance.

2016 to 2018 · San Jose, CA

+5% Rev / -3% Churn

Customer Experience Modernization

Ran program management for Engineering and UX organizations, driving cross-team collaboration that accelerated revenue growth and cut churn while improving GTM execution.

3 Companies

Acquisition Integration

Led acquisition integration strategy and program management for three companies, managing cross-company dependencies and change management.

2014 to 2016 · San Jose, CA

5M+ Installs / 200K DAU

Go90 Launch Program

Ran the end-to-end program for a mobile video streaming app, running cadence across engineering, content, and monetization workstreams from concept through launch against an ad-based revenue model.

2012 to 2014 · Mountain View, CA

75M Monthly Queries

Ask.com Search Partnership

Ran the program for UX teams behind 0-to-1 B2C launches, managing the stakeholder relationship behind an enterprise partnership reaching 75M monthly search queries.

2007 to 2012 · San Jose, CA

100M+ Users

Checkout Modernization & Bill Me Later M&A

Ran the checkout modernization program, managing stakeholder alignment behind the Bill Me Later acquisition, lifting sign-ups and growing PayPal's share of checkout transactions.

$300M+ / 4 Countries

Multi-Country Checkout Expansion

Managed dependencies, critical path, and risk mitigation across a UK, France, Germany, and Australia expansion program.

2001 – 2007

Checkout Redesign

Design · Research

Strategy, design, and quantitative usability research (via UserZoom) for PayPal's new checkout product.

Bill Me Later Integration

Research · Dev

Design, usability, and development/integration for the BML acquisition into PayPal checkout, backed by research across 7–10 US cities.

Asia Pacific Payments

Global Research

Global strategy, research, and design across Japan, Singapore, and India for PayPal's international payments experience.

Digital Wallet: Coupons

Design · Dev

Strategy, requirements, design, and development of PayPal's digital wallet coupons product.

Digital Goods

Research · Dev

New-user happy-path flows validated across 7 countries: Singapore, Japan, India, France, UK, Germany, Australia.

Multi-Order Shipping Tool

Research · Dev

From hand-drawn wireframes through complete design, backed by field visits and usability testing.

P2P Payments

Concept Testing

Design and development of PayPal's peer-to-peer send-money experience, validated through concept testing.

Text2Buy

Research · Dev

Strategy, research, design, and development of a text-based purchasing experience.

UX Research Leadership

Team Leadership

Managed a UX research team across EU, APAC, and NA: usability testing, card sorting, heuristic evaluation, multi-year NPS tracking.

Quixey Android & HTML5 Apps

Vision · Design

Vision, strategy, design, and development of Quixey's Android app and HTML5 responsive website.

eBay Buyer & Seller Tools

Research · Dev

Ethnographic research, diary studies, participatory design, and qualitative usability testing for eBay's seller tools.